On March 30, the Dutch newspaper NRC published an article and interview about the 30th anniversary of Droog Design, speaking to the founders Renny Ramakers & Gijs Bakkers, designers and participants. This article accompanies the exhibition 'Droog30. Design of Non-Design?' at the Nieuwe Instituut in Rotterdam.
Read the article NRC
Het Nieuwe Instituut - 'Droog30. Design or Non-design?'
'Droog30. Design or Non-design?' celebrates the brutal and rebellious existence of Droog Design and the renewed appreciation for the iconic Dutch brand. Since its foundation in Milan in 1993, Droog has been doing things differently. The brand opposed 'droog' functional design, and saw design as an art form that could contain humor and should be accessible to everyone.
Salone del Mobile
'Droog30' can be seen during the Salone del Mobile at Triennale Milano from 15 to 23 April 2023, and at Het Nieuwe Instituut in Rotterdam from 2 May to 27 August 2023.